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  • Writer's pictureSandra

How to convince investors that your business is worth their time and money

Updated: Jan 2, 2023

If you're looking to convince investors to put money into your business, you'll need to create a well-made pitch deck. This document should include all the important details about your company and its future, as well as statistics and graphs that will support your case.


Make sure to take your time in creating a high-quality pitch deck to impress potential investors.


The components of a successful pitch deck


The components of a successful pitch deck are important to keep in mind when creating your presentation. Here are a few steps to help you create a pitch deck that will help convince investors that your business is worth their time and money.


Do your research

Investors will be impressed if you know not only about your own company, but also about the industry as a whole. Make sure to do your research and include statistics and figures that support your case.


Keep it concise

Your pitch deck should be no more than 20 slides. If you have more slides, you run the risk of boring or overwhelming investors.


Tell a story

Investors are more likely to remember a pitch that tells a story and is easy to follow, rather than one that is full of dry statistics. Include a clear beginning, middle, and end to your presentation.


Highlight your team

Investors want to know that your company is in good hands. Make sure to introduce your team and highlight their qualifications.


Include a call to action

End your presentation with a strong call to action that tells investors what you want them to do next.


Making your deck memorable


First, use high-quality graphics and visuals to help explain your ideas.


Graphic design is not something superficial, it goes much further. A deck with attractive slides and graphics will be much easier to follow than a basic text-only deck. Visuals will help the reader understand it more quickly.


There are many factors that come into play, such as the typeface where style and personality are taken into account, the hierarchy of each block of text and the harmony it has with the other elements. Colours play an important role as they evoke subconscious sensations such as confidence, emotion or calm. And lastly, the supporting graphic elements, which are the details that bring that plus to the whole look and feel and make us go from something very basic to a Wow presentation.


Presenting your pitch deck to investors


Now that you've created a high-quality pitch deck, it's time to present it to potential investors. You'll need to dress and act professionally, and be prepared to answer any questions they may have about your business.


When presenting your pitch deck, make sure to stay confident and passionate about your project. Try to keep your presentation as short and concise as possible, and be ready to negotiate terms with potential investors.


Creating a successful pitch deck can be tricky, but if you follow these tips you're sure to have an edge over the competition. Make sure your document is well-organized and easy to read, and include all the important information about your company and its future. Support your case with statistics and graphs, and practice presenting your pitch deck until it's perfect. With a little hard work, you'll soon have investors lining up to put money into your business!


And if you need a hand to make it happen, we would be happy to help you.


Contact us at hello@flatwhite-studio.com




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