Promoting a unique specialty coffee event in Barcelona
Background of the brand
Since its creation in 2019, Barcelona Coffee Guide aims to become the Reference Platform for connecting coffee lovers with specialty coffee shops in Barcelona through a simple map where users can filter places by toaster, machine brand, work with a computer, and many more. The map already counts more than 450 stores in the city and metropolitan area and 2,000 sites located worldwide. With more than 3000 monthly visits, Bcn Coffee Guide makes the life of coffee lovers easier.
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For more information, visit https://www.bcncoffeeguide.com/bcn-coffee-awards/
The assignment
The company wanted to spread the word about the first edition of their event: Barcelona Coffee Awards happening in la Nau Bostik in Barcelona. We supported them by creating a PR strategy and partnerships with micro influencers.
THEIR OBJECTIVES
1.
Promote this unique event to the local community.
2.
Position Barcelona Coffee Awards as the go-to event.
3.
Democratise the specialty coffee to everyone.
WHERE WE HELPED
1.
Public Relations
We prepared different press releases in spanish, catalan, french and english to target local and international media outlets.
2.
Partnerships with influencers
We pitched and organized the promotion of the event through lifestyle & barista influencers.
