Help a Brand Become A Love Brand Within The Spanish Market
Background of the brand
As a pioneer in the micromobility sector, YEGO is the number 1 motosharing app that allows any citizen to find, book and unlock electric scooters in cities such as Barcelona, ​​Valencia, Sevilla, Malaga, Bordeaux and Paris.
The entire team works toward the same mission: to empower citizens to ride green while improving their quality of life and the future of big cities.
YEGO promotes the “access economy” and works to break the paradigm of traditional mobility that consists of buying mobility and not adopting it.
Since its launch, YEGO has raised 17 million euros from private, international investors and banks. Thanks to this funding, the app has pursued its expansion and more than 110 talented people working for YEGO today.
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The assignment
The company needed support in developing brand territories and a consistent social media strategy as well as communicating key milestones through PR.
WHERE WE HELPED
1.
Create a social media strategy from scratch.
2.
Build an editorial calendar on a monthly basis.
3.
Create graphic visuals (infographics, reels, photos...)
4.
Draft and distribute on-demand press release.
5.
Organise round tables and speaking opportunities.
Immediate impact PR
Directly helped the company to gather media coverage since November 2021.
