Announcing the Bon Vivant cocktail experience
Background of the brand
The Bon Vivant Cocktail Festival is a cocktail and distilled spirits event that takes a more holistic approach to hospitality and socialising, bringing together professionals and lovers of distilled spirits innovation. The idea was born at European Bartender School, the world's leading bartender school.
The aim is to offer networking spaces for professionals in the sector, where everyone can socialise and showcase creativity in making cocktails, expand their horizons in the bartending world, connect with our international peers.
This festival emphasises cocktail quality and the design and originality of the preparation so that the service is exquisite. Its objective is to ensure an unforgettable experience for all members and guests. This is certainly an event that cocktail lovers from around the world should add to their calendars.
For more information, visit: https://bonvivantfestival.com/
The assignment
The company wanted to spread the word about the first edition of Bon Vivant Cocktail Experience in la Casa Rius. We supported them by creating a PR strategy and partnerships with key spirits ambassadors.
WHERE WE HELPED
1.
Public Relations
We prepared different press releases in spanish, catalan, french and english to target local and international media outlets.
2.
Partnerships with influencers
We pitched and organized the promotion of the event through lifestyle & barista influencers.